Loading…
This event has ended. Create your own event → Check it out
This event has ended. Create your own
View analytic
Wednesday, October 16 • 10:45am - 11:45am
Through the Looking Glass: Changing the Brand + Consumer Interaction -
Presented by 3 Google Glass Explorers

Sign up or log in to save this to your schedule and see who's attending!

See through the Looking Glass to a “day in the life” view of a future Google Glass user and his/her’s daily interactions with wearable technology. Get inspired with an exploration of ideas showcasing what Glass can do to help facilitate brand + consumer interaction. Learn how human relationships with technology are driving innovation in marketing and where the limits of weaving people with technology may be. This session will be led by moderator and author, Steve Garfield, and will be an immersive experience marketers won’t want to miss!


Moderators
avatar for Steve Garfield

Steve Garfield

Author, Get Seen: Online Video Secrets to Building Your Business
Steve Garfield, Humorist and writer, is the author of Get Seen: Online Video Secrets to Building Your Business, on Twitter @stevegarfield, is a videoblogging pioneer, and knows more ways to get video online - more easily - than anyone. He is a stickler for ease of use and loves to experiment. Steve's an online video host, and an advisor and investor in internet startups. He's also Jimmy Fallon's BFF.

Speakers
avatar for Michael Durwin

Michael Durwin

Michael Durwin is a designer and strategist, an early adopter and innovator. He used video on the web in 1993, executed his first social media campaign in 1995, sat in line for the first iPhone in 2007 and was fitted for Google Glass in 2013. His achievements include awards for multicultural marketing, mobile and web design, PR, even an Emmy. His clients have included HBO, Amazon, GMC, Fidelity, Disney, Coca-Cola. Since the completion of the... Read More →
avatar for Ben Grossman

Ben Grossman

Senior Strategist, Jack Morton Worldwide
Ben Grossman (www.ben-grossman.com) is a marketing and advertising strategist with a specialty in digital, social media and emerging technology. He has worked to set strategy and develop initiatives for brands including Subway Restaurants, Lady Gaga’s Born This Way Foundation, P&G, Johnson & Johnson, Bombardier, Brother International and Eaton. Currently, Ben works as a Senior Strategist at Jack Morton Worldwide, a global... Read More →


Wednesday October 16, 2013 10:45am - 11:45am
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA