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Wednesday, October 16 • 3:15pm - 4:15pm
Product Experience + Marketing = The Key to Unlocking Customer Engagement -
Featuring Brightcove, Constant Contact, Fresh Tilled Soil & Jumptap

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Gone are the days of banner ads and traditional marketing messaging. The mobile and technology explosion has created a seismic shift in how consumers digest marketing messages. This shift will completely change how marketers formulate strategy, and it will force marketers to evolve their messaging for unique devices, platforms, demographics, and consumer habits. In order to be effective, product design and marketing will have to work in tandem to create a product experience that features interactive marketing messages that are relevant and engaging. So how do marketers inject meaningful marketing into their product experience to drive customer engagement, lifetime value, and referrals?  This panel will address how UX can – and should – influence your marketing message, creating frictionless ways for marketers to spread customer engagement around smaller but more focused, and more resilient, touch points.

Moderators
avatar for Joel Hughes

Joel Hughes

Senior Vice President, Strategy and Emerging Businesses, Constant Contact
Joel joined Constant Contact in December 2011 with more than 20 years of executive leadership experience at communications technology and mobile services companies. In his role at Constant Contact, Joel is responsible for driving strategic direction and corporate development initiatives. Prior to joining Constant Contact, Joel was the president and CEO of Umber Systems, a leader in mobile data analytics, where he was responsible for setting... Read More →

Speakers
avatar for Richard Banfield

Richard Banfield

Chief Executive Officer, Fresh Tilled Soil
Richard wears the strategic at Fresh Tilled Soil and never met a whiteboard he didn’t like. Under his leadership Fresh Tilled Soil has delivered strategic UX and visual design solutions to over 450 clients across several industries since the start of 2005. | | Richard has worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa’s largest TV and Internet media business. He was in the thick... Read More →
avatar for Giles Phillips

Giles Phillips

Chief Product Designer, Constant Contact
Giles Phillips is an award-winning designer, researcher, and strategist. He has been exploring the horizons of interface design and development for more than a decade. He currently serves as the Chief Product Designer at Constant Contact, where he is responsible for global product design, information architecture, and user research for Constant Contact’s product suite. Prior to joining Constant Contact, Giles served in leadership... Read More →
avatar for Adam Towvim

Adam Towvim

Vice President of Business Development, Jumptap
Adam Towvim is Jumptap’s Vice President of Business Development. With over 20 years executive experience at the intersection of mobile, media and data, Towvim is responsible for the development of Jumptap’s data, audience monetization, and privacy strategy. Prior to Jumptap, Adam led business development and product teams at Radialpoint and Lightbridge. At Radialpoint, Adam led Radialpoint’s entry into the US market working with... Read More →
avatar for Jeff Whatcott

Jeff Whatcott

Chief Marketing Officer, Brightcove
Jeff Whatcott leads worldwide marketing for Brightcove, a leading provider of cloud content services serving over 6300 customers in over 50 countries. Jeff has previously led product strategy and marketing for software business representing hundreds of millions of dollars in annual revenue and serving millions of customers at pioneering companies including Acquia, Adobe, Macromedia, and Allaire. | | Jeff is a proven thought leader in... Read More →

Sponsors
avatar for Constant Contact

Constant Contact

Constant Contact wrote the book on Engagement Marketing(tm) - the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company's online marketing tools to generate repeat business and referrals through email marketing, social media marketing, event marketing, local deals and... Read More →


Wednesday October 16, 2013 3:15pm - 4:15pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA
  • Room Room 304
  • Session Partner Constant Contact