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Thursday, October 17 • 8:30am - 9:15am
Keynote: Smarter Social Strategies -
Umang Shah, Director of Social Strategy at Walmart

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Reputation management, data and analytics, content, influencers, real-time response, engagement relationship building...all important considerations for today's modern marketers in building social strategies.

In this fireside chat with Umang Shah, Director of Social Strategy at Walmart, learn how Walmart has built better social media strategies with reputation management top of mind. He'll delve deep into their analytical and data-driven approach to building smarter strategies and and it's impact on developing deeper relationships.

Moderators
avatar for Brian Morrissey

Brian Morrissey

Editor-in-Chief, Digiday
Brian Morrissey is the editor-in-chief of Digiday, a vertical media company that covers the digital media and marketing industry. Prior to joining Digiday in 2010, Morrissey was digital editor at Adweek for six years. During that time, he led the publication’s coverage of digital media and marketing, frequently speaking at industry conferences in the United States and Europe. He has nearly a decade of experience in the industry... Read More →

Speakers
avatar for Umang Shah

Umang Shah

Director of Social Strategy, Walmart
Umang Shah is the Director of Social Strategy for Walmart, where he is responsible for leveraging social technologies to help protect, manage, and improve the Company’s reputation. Umang has focused on a data-driven approach to develop strategies to tell Walmart’s in a more compelling and relevant way. Prior to this, he led Social Media efforts for Microsoft, focused on Small and Medium Businesses. Umang has had a diverse... Read More →


Thursday October 17, 2013 8:30am - 9:15am
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA