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Friday, October 18 • 1:15pm - 2:15pm
Keynote: From Madison Ave to MIT - The Tectonic Shift In Marketing Technology -
Dharmesh Shah, CTO & Co-Founder at Hubspot

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A lot has happened in a hundred years in the world of marketing -- and technology has played an important role. Every new wave of technology innovation has provided marketers with new channels to reach people and spread a message.  But, we are now experiencing a tectonic shift in how technology impacts marketing.  No longer is it enough for marketers to understand and use new tools that technology makes available -- they now need to understand that increasingly its the consumers that are getting new tools.  Modern marketers need to understand the intersection of human connections and computer code and how machines will alter mindsets. 


Speakers
avatar for Dharmesh Shah

Dharmesh Shah

CTO and Co-Founder, Hubspot
Dharmesh is co-founder and CTO of HubSpot. HubSpot provides inbound marketing software that helps businesses attract, convert and engage customers on the web. The company, based in Cambridge, Massachusetts has over 9,000 customers and is a two-time member of the Inc. 500. HubSpot has raised over $100 million in venture capital. Dharmesh is the co-author of "Inbound Marketing: Get Found Using Google, Social Media and Blogs" published by... Read More →


Friday October 18, 2013 1:15pm - 2:15pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA