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Friday, October 18 • 10:45am - 11:45am
Mobile + Consumer Loyalty: Insights from JetBlue Airways -
Featuring the Head of Mobile & Emerging Technologies at JetBlue Airways

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Whether for business or simply for pleasure, mobile has had a major impact on air travel. More and more airlines today are using this channel for travel services, commerce, and marketing. And with the ever changing landscape of innovation and technology, Airlines are now more than ever embracing these capabilities as well as extending their brand through these channels. Join this session to hear Jonathan Stephen, Head of Mobile & Emerging Technologies at JetBlue Airways, share his thoughts on:
  • Building a digital landscape for success
  • Driving brand loyalty through mobile & social
  • A look ahead at "What’s Next" in emerging technologies
  • Case studies and highlights
This session will also discuss how JetBlue Airways has used mobile technology to not only engage with their customers, but also enhance the travel experience for the connected traveler.

Speakers
avatar for Jonathan Stephen

Jonathan Stephen

Head of Mobile & Emerging Technologies, JetBlue Airways
Bringing more than ten years of experience in the | mobile industry, Jonathan Stephen leads the Mobile & Emerging Technologies | group at JetBlue Airways with the responsibility of driving JetBlue’s overall | mobile strategy. | | Prior to his tenure with JetBlue, Jonathan was the Director of Global Industry | Initiatives with the Mobile Marketing Association (MMA), where he directed the | various working committees of the organization... Read More →


Friday October 18, 2013 10:45am - 11:45am
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA