Whether for business or simply for pleasure, mobile has had a major impact on air travel. More and more airlines today are using this channel for travel services, commerce, and marketing. And with the ever changing landscape of innovation and technology, Airlines are now more than ever embracing these capabilities as well as extending their brand through these channels. Join this session to hear Jonathan Stephen, Head of Mobile & Emerging Technologies at JetBlue Airways, share his thoughts on:
- Building a digital landscape for success
- Driving brand loyalty through mobile & social
- A look ahead at "What’s Next" in emerging technologies
- Case studies and highlights
This session will also discuss how JetBlue Airways has used mobile technology to not only engage with their customers, but also enhance the travel experience for the connected traveler.
