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Wednesday, October 16 • 8:30am - 9:15am
Keynote: Transforming the CMO + CIO Dialog -
Kathleen Schaub, IDC's CMO Advisory Practice

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Transformative forces have elevated CMOs to the hottest new technology buying center and advanced them a seat closer to the President in the boardroom. However, the CMO is under pressure. The self-educated customer is driving unprecedented change in the marketing function. Big data, new automation, and an explosion of communication channels all require fundamental new mastery. With these new pressures, the marketing organization cannot act in isolation as it has in the past. An effective CMO+CIO relationship must be created and nurtured.
Speakers
avatar for Kathleen Schaub

Kathleen Schaub

Vice President, IDC's CMO Advisory Practice
Kathleen Schaub, Vice President of IDC’s CMO Advisory Practice, is a sales-savvy marketing leader with a 25+year career serving B2B technology companies. She provides research-based guidance and marketing best practices to the service’s clients. Kathleen works in all aspects of... Read More →

Wednesday October 16, 2013 8:30am - 9:15am EDT
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA
  Keynote