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Wednesday, October 16 • 10:45am - 11:45am
Where Marketing's Next Best Ideas Will Come From -
Featuring SHIFT Communications Chris Penn, Vice President

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What do World of Warcraft, chaos theory, 16th century ninja martial arts, and Buddhism have in common? They're all essential to how one marketer finds new ideas for the practice of marketing. Break out of the fishbowl of the social media blogosphere and learn how to find great ideas in different realms that you and your organization already have expertise in and add excellence to your marketing. Build a competitive edge that is almost impossible for competitors to duplicate based on the life experiences and skills of your team. Join veteran marketing practitioner Christopher Penn, named one of the Forbes Top 50 Most Influential People in Social Media and Marketing two years in a row, as he shows you where his good ideas are coming from once you're proficient in the basics of marketing.

avatar for Chris Penn

Chris Penn

Vice President, Marketing Technology, SHIFT Communications
Christopher Penn is the Vice President of Marketing Technology at SHIFT Communications, a public relations firm, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor... Read More →

avatar for SHIFT Communications

SHIFT Communications

SHIFT Communications is the PR Agency for FutureM 2013 handling all press and media related interactions, materials etc. SHIFT is an integrated communications agency with offices in Boston, NYC and San Francisco, composed of over 100 creative, smart, and sassy brainiacs. We help... Read More →

Wednesday October 16, 2013 10:45am - 11:45am EDT
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA
  • Room Room 304
  • Session Partner SHIFT Communications