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Thursday, October 17 • 10:45am - 11:45am
The CMO and CIO – Getting Along for the Sake of the Future of Software -
Featuring Larry Weber, Chairman of Racepoint Group

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CMO. CIO. Think back to five years ago. Did you ever think these two titles would ever have anything to do with one another? Nope. Never. Not a chance.

In today’s visual and digital world, the future of software is changing. As the software model continues to shift from BtoB to BtoC, we can expect the CMO and CIO to come together in order to provide a seamless and smooth transition as far as the user experience is concerned. This involves anything from ‘easy-on-the-eyes’ design to building and marketing platforms that are geared towards BYOD and the consumerization of IT.

Larry Weber, Chairman of the W2 Group and Racepoint Group will talk about how these two roles must learn to get along in one space, and the importance of reinventing themselves as their roles evolve and continue to change. The most successful companies will adapt and embrace the changing roles of the C-suite. In today’s world, businesses can’t stay relevant by staying the same; they must change and evolve over time by reacting to market conditions. The marriage of a marketing-savvy CIO and a tech-savvy CMO is a brilliant one that can pay off drastically. But the real test is patience – and acceptance internally, in order to effectively execute externally.

Speakers
avatar for Larry Weber

Larry Weber

Chairman, Racepoint Group
Larry Weber is Chairman of Racepoint Group, a global communications agency at the intersection of influence and action. A globally known expert in PR and marketing services, Larry is passionate about the convergence of technology and communications. In 1987, Larry started his own public relations company, The Weber Group, which within a decade became the world’s largest public relations firm. The Interpublic Group of Companies purchased The... Read More →


Thursday October 17, 2013 10:45am - 11:45am
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner The W2 Group