FutureM 2013

We're told that being average is good. Average CTR, average traffic, average sales...who woke up this morning and set a goal to be average? 

We've been measured since the day we were born; our age, weight, aptitude. Now that we use terms like Big Data, we've been paying more attention. But numbers have always been there. A marketing term doesn't make it more important than before.

Since when have our stories been told through Powerpoint? We spend more time on templates than ideas. 

Come listen to Victor Lee, VP Digital Marketing from Hasbro as he rants about the truths and disguises that all marketers are challenged with each day. Hear how he has challenged the industry to push and throw out the cookie cutter thinking that sells marketing books, but not products. Offer up your questions, concerns, rants, thoughts and commit to making marketing valuable again and not just a series of fancy jargon and magic acts.