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Friday, October 18 • 9:30am - 10:30am
Are You Kidding Me?! -
Featuring the VP of Digital Marketing at Hasbro

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We're told that being average is good. Average CTR, average traffic, average sales...who woke up this morning and set a goal to be average? 

We've been measured since the day we were born; our age, weight, aptitude. Now that we use terms like Big Data, we've been paying more attention. But numbers have always been there. A marketing term doesn't make it more important than before.

Since when have our stories been told through Powerpoint? We spend more time on templates than ideas. 

Come listen to Victor Lee, VP Digital Marketing from Hasbro as he rants about the truths and disguises that all marketers are challenged with each day. Hear how he has challenged the industry to push and throw out the cookie cutter thinking that sells marketing books, but not products. Offer up your questions, concerns, rants, thoughts and commit to making marketing valuable again and not just a series of fancy jargon and magic acts.

Speakers
avatar for Victor Lee

Victor Lee

VP Digital Marketing, Hasbro
Victor leads the Hasbro Global Digital Marketing group responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Play Doh, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social, analytics and digital media.  | | Prior to Hasbro, he was Senior Vice President of Marketing at Digitas and led the relationships for brands such as... Read More →


Friday October 18, 2013 9:30am - 10:30am
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA