What is the effect of digital technology on the entertainment industries and their business models? What’s next at the intersection of new technology and pop culture? Award-winning Harvard Business School professor Anita Elberse will discuss her new book, "Blockbusters" (launched on October 15, 2013), in which she shows that although digital technologies are undeniably transforming the entertainment landscape, building a business around blockbuster bets remains the surest path to long-term success. Along the way, she reveals why the search for the next blockbuster is so costly, why superstars are paid unimaginable sums, and which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals in the digital age.
For more information, see: http://blockbusters-thebook.com/
