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Thursday, October 17 • 12:00pm - 1:00pm
Keynote: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment -
Featuring: Anita Elberse, Professor of Business Administration, Harvard Business School

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What is the effect of digital technology on the entertainment industries and their business models? What’s next at the intersection of new technology and pop culture? Award-winning Harvard Business School professor Anita Elberse will discuss her new book, "Blockbusters" (launched on October 15, 2013), in which she shows that although digital technologies are undeniably transforming the entertainment landscape, building a business around blockbuster bets remains the surest path to long-term success. Along the way, she reveals why the search for the next blockbuster is so costly, why superstars are paid unimaginable sums, and which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals in the digital age.

For more information, see: http://blockbusters-thebook.com/


Speakers
avatar for Anita Elberse

Anita Elberse

Professor of Business Administration, Harvard Business School
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.  | | An award-winning teacher and scholar, Professor Elberse develops and teaches an MBA course covering the businesses of entertainment, media, and sports, which ranks among the most sought-after courses in the School’s curriculum. She is also the faculty chair of a new executive education program on the entertainment business. In her... Read More →


Thursday October 17, 2013 12:00pm - 1:00pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA