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Wednesday, October 16 • 4:30pm - 5:30pm
Marketing’s End Game: Grow Customer Value Through The Right Experiences -
Featuring Nanigans, VSnap, and ISITE Design

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Companies that are loved win.
As power shifts from brands to customers, earning strong customer relationships is the high ground of business. Three Boston innovators will share how they are helping brands to use data, empathetic design and systems to make personalized experiences that help them win with customers.

Dan Slagen of Nanigans will talk about how to find and gain the best new relationships for your firm. David McLaughlin of Vsnap will describe how brands can use new media to more personally build those connections. And Dave Wieneke who leads management consulting at ISITE Design will talk about how firms are changing their service design and operations to build a long term right to win with their best audiences.


Speakers
avatar for Dave McLaughlin

Dave McLaughlin

CEO, Vsnap
Dave McLaughlin is CEO and Co-Founder of Vsnap, an award-winning video messaging platform used by enterprise clients in Sales & Support to create and send quick, personal videos that bring warmth into client interactions. Previously, Dave was Co-Founder of Fig Card, a mobile payments startup acquired by PayPal in 2011. Dave is also an award-winning filmmaker and playwright and wrote or directed movies with stars such as Eliza Dushky... Read More →
avatar for Dan Slagen

Dan Slagen

SVP, Marketing, Nanigans
Dan Slagen is currently SVP of Marketing at Nanigans, working to reengineer performance marketing at scale across social media and mobile advertising via predictive lifetime value. Nanigans works with over 250 of the largest advertisers globally such as eBay across the e-commerce, retail, financial services/insurance, travel and gaming verticals. Dan has been featured in publications including the New York Times, Forbes, Mashable, Business... Read More →
avatar for Dave Wieneke

Dave Wieneke

Digital Strategy Director, ISITE Design
Dave heads ISITE’s Digital Strategy practice, which helps clients align their digital ecosystems for greater reach and impact. What this means is that he helps complex organizations create authentic valuable experiences for the audiences they care most about. He is a faculty member at Northeastern University and Rutgers University, where he teaches graduate courses in digital business, social branding and mobile design. Dave is an... Read More →


Wednesday October 16, 2013 4:30pm - 5:30pm
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner ISITE Design