Name: Naked Truth: Top Marketers Reveal How They’ll Survive and Thrive in the Future - Featuring American Student Assistance, Bank of America & Eaton Vance
Start: 2013-10-16T09:30:00-0400
End: 2013-10-16T10:30:00-0400

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Naked Truth: Top Marketers Reveal How They’ll Survive and Thrive in the Future -
Featuring American Student Assistance, Bank of America & Eaton Vance

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In this "twisted focus group," discover what top marketers see as the future, and what they feel they must do to stay ahead of the curve. Marketers who traditionally sit on the other side of the mirror will divulge what the future looks like from their vantage point -- as well as the challenges they’re tackling to get there. They may agree or disagree, but they'll have strong, informed opinions about their goals, their fears, their hopes and their vision. Eat M&Ms and send the moderator your probing questions during this revealing session.

Speakers

Sue Burton

Managing Director, Consumer Products and Marketing, American Student Assistance

Sue Burton is marketing and product development leader focused on the intersection of financial services, technology, and consumer behavioral change. Sue leads non-profit American Student Assistance’s (ASA’s) consumer business transformation. Her designs and delivers an engaging... Read More →

Peter Doucette

Vice President of Consumer Sales & Marketing, The Boston Globe

Peter Doucette is the Vice President of Consumer Sales & Marketing at The Boston Globe, and manages the transition of newspaper readers from print to digital consumption. As a member of the senior management team, he is charged with building the new media business model, monetizing... Read More →

Anne Louise Hanstad

Strategic Lead, Wilde Agency

In her work as Strategic Lead at Wilde Agency, Anne Louise draws upon more than 25 years of experience in working for and consulting to some of the world’s biggest and most innovative brands--spanning marketing and brand strategy in the consumer high-tech, financial services... Read More →

Justine Metz

Head of Global Wealth and Investment Marketing and Sales Support, Bank of America

Justine Metz serves as Marketing and Sales Support Executive for Global Wealth & Investment Management (GWIM) for Bank of America. She is responsible for developing and executing marketing plans for the Wealth Management businesses which serve affluent, ultra wealthy, corporate and... Read More →

Ilya Mirman

Vice President of Marketing, Yottaa

Ilya is Vice President of Marketing at Yottaa, a venture-backed startup focused on mobile site acceleration. Ilya has spent the past two decades developing and launching hardware and software products, at several leading venture-backed startups and technology leaders, including... Read More →

Sylvia Toense

VP at T. Rowe Price Group, Inc., Global Head of Institutional Marketing for T. Rowe Price International Ltd., T. Rowe Price

Sylvia Toense is a VP at T. Rowe Price Group, Inc. and the Global Head of Institutional Marketing for T. Rowe Price International Ltd. Sylvia has experience with marketing initiatives, including strategic planning, branding, advertising and research. Prior to T. Rowe Price, she... Read More →

Geoffrey Underwood

Director of Brand Marketing, Eaton Vance

Geoffrey Underwood leads Eaton Vance’s brand marketing team for the Boston-based asset management firm since 2010. Geoffrey has end-end responsibility across the B2B customer experience, including sales collateral, thought leadership/content development, database marketing, event... Read More →

Wednesday October 16, 2013 9:30am - 10:30am EDT
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA

Breakout

Room Room 312
Session Partner Wilde Agency

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