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Wednesday, October 16 • 9:30am - 10:30am
Naked Truth: Top Marketers Reveal How They’ll Survive and Thrive in the Future -
Featuring American Student Assistance, Bank of America & Eaton Vance

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In this "twisted focus group," discover what top marketers see as the future, and what they feel they must do to stay ahead of the curve. Marketers who traditionally sit on the other side of the mirror will divulge what the future looks like from their vantage point -- as well as the challenges they’re tackling to get there. They may agree or disagree, but they'll have strong, informed opinions about their goals, their fears, their hopes and their vision. Eat M&Ms and send the moderator your probing questions during this revealing session.


Speakers
avatar for Sue Burton

Sue Burton

Managing Director, Consumer Products and Marketing, American Student Assistance
Sue Burton is marketing and product development leader focused on the intersection of financial services, technology, and consumer behavioral change. Sue leads non-profit American Student Assistance’s (ASA’s) consumer business transformation. Her designs and delivers an engaging digital experience (saltmoney.org) that empowers students to successfully manage college costs and student loans. Today, SALT serves more than 250,000... Read More →
avatar for Peter Doucette

Peter Doucette

Vice President of Consumer Sales & Marketing, The Boston Globe
Peter Doucette is the Vice President of Consumer Sales & Marketing at The Boston Globe, and manages the transition of newspaper readers from print to digital consumption. As a member of the senior management team, he is charged with building the new media business model, monetizing readers across a variety of products and platforms, consumer strategy, research, analytics and customer experience. Prior to his tenure at The Globe, Peter... Read More →
avatar for Anne Louise Hanstad

Anne Louise Hanstad

Strategic Lead, Wilde Agency
In her work as Strategic Lead at Wilde Agency, Anne Louise draws upon more than 25 years of experience in working for and consulting to some of the world’s biggest and most innovative brands--spanning marketing and brand strategy in the consumer high-tech, financial services and healthcare industries. With a strong background in both brand and direct marketing and a focus on developing and executing strategies that maximize their... Read More →
avatar for Justine Metz

Justine Metz

Head of Global Wealth and Investment Marketing and Sales Support, Bank of America
Justine Metz serves as Marketing and Sales Support Executive for Global Wealth & Investment Management (GWIM) for Bank of America. She is responsible for developing and executing marketing plans for the Wealth Management businesses which serve affluent, ultra wealthy, corporate and institutional clients. | Prior to joining Bank of America, Justine was Senior Vice President of Segment Management at Fidelity Investments. Prior to that... Read More →
avatar for Ilya Mirman

Ilya Mirman

Vice President of Marketing, Yottaa
Ilya is Vice President of Marketing at Yottaa, a venture-backed startup focused on mobile site acceleration. Ilya has spent the past two decades developing and launching hardware and software products, at several leading venture-backed startups and technology leaders, including SolidWorks (acquired by Dassault Systemes), Interactive Supercomputing (acquired by Microsoft), Cilk Arts (acquired by Intel), and VMTurbo. He particularly enjoys... Read More →
avatar for Sylvia Toense

Sylvia Toense

VP at T. Rowe Price Group, Inc., Global Head of Institutional Marketing for T. Rowe Price International Ltd., T. Rowe Price
Sylvia Toense is a VP at T. Rowe Price Group, Inc. and the Global Head of Institutional Marketing for T. Rowe Price International Ltd. Sylvia has experience with marketing initiatives, including strategic planning, branding, advertising and research. Prior to T. Rowe Price, she was Director of Marketing for the private client business at Legg Mason (before it was Citigroup/Smith-Barney), subsequently becoming Director of Corporate... Read More →
avatar for Geoffrey Underwood

Geoffrey Underwood

Director of Brand Marketing, Eaton Vance
Geoffrey Underwood leads Eaton Vance’s brand marketing team for the Boston-based asset management firm since 2010. Geoffrey has end-end responsibility across the B2B customer experience, including sales collateral, thought leadership/content development, database marketing, event marketing, and eBusiness. He is responsible for the Eaton Vance’s internal creative services (graphic design, traffic, production, and fulfillment... Read More →


Wednesday October 16, 2013 9:30am - 10:30am
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner Wilde Agency