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avatar for Barbara Goose

Barbara Goose

Digitas
President, Boston and Detroit
As president of Digitas Boston and Detroit, Barbara is responsible for operational and client leadership in those offices. During her 14 years at Digitas, she has managed client engagements, designing and implementing brand experiences, digital marketing programs, Web builds, business processes, direct marketing initiatives, and customer-segmentation treatment strategies.

Before joining Digitas, Barbara was director of marketing consulting at Veridiem. Earlier experiences include working at Exchange Marketing Group, GE Investments and completing the Business Analyst program with McKinsey & Company, Inc.

Barbara is on the board of the New England AAAAs and Cradles to Crayons, a local non-profit.