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FutureM 2013

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8:30am EDT

Keynote: Smarter Social Strategies -
Umang Shah, Director of Social Strategy at Walmart Hynes Convention Center, Room 304

9:30am EDT

PR is Marketing's Future -
Featuring Speakers from Springpad, The Holmes Report, HB Agency, allen & gerritsen, Mullen & Connelly Partners Hynes Convention Center, Room 304

10:45am EDT

Creativity in a Big Data World -
Presented by Mullen, Sports Illustrated, Skyword + others Hynes Convention Center, Room 304

12:00pm EDT

Keynote: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment -
Featuring: Anita Elberse, Professor of Business Administration, Harvard Business School Hynes Convention Center, Room 304

2:00pm EDT

Experience + Technology: The New Core Disciplines for Marketing -
Featuring Speakers from Verndale, Sitecore & ion interactive Hynes Convention Center, Room 304

3:15pm EDT

Brand Advertising on Mobile Platforms: What Does the Future Hold? -
Featuring Speakers from Celtra, DigitasLBi, Mobile Theory, and SapientNitro Hynes Convention Center, Room 304