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FutureM 2013

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9:30am EDT

A Sweet User Experience: Hershey’s® Chocolate World® 4D Attraction -
Creating an end-to-end experience- Featuring Speakers from R2Integrated & The Hershey Company Hynes Convention Center, Room 309 Better than Red Bull: Converting your Brand into an Entertainment Hub -
Speakers from Walden Media, FoA Entertainment, Matthew Valentinas Law & ZoomTilt Hynes Convention Center, Room 312 Future of “Freemium:” Driving Business or Out of Business? -
Featuring Speakers from W3 Companies, Spiceworks, Miller Systems & ChartIQ Hynes Convention Center, Room 311 PR is Marketing's Future -
Featuring Speakers from Springpad, The Holmes Report, HB Agency, allen & gerritsen, Mullen & Connelly Partners Hynes Convention Center, Room 304

10:45am EDT

Creativity in a Big Data World -
Presented by Mullen, Sports Illustrated, Skyword + others Hynes Convention Center, Room 304 Dunkin’ Turbo Shot -
Presented by Dunkin' Donuts & Hill Holliday Hynes Convention Center, Room 311 The CMO and CIO – Getting Along for the Sake of the Future of Software -
Featuring Larry Weber, Chairman of Racepoint Group Hynes Convention Center, Room 312

1:05pm EDT

Is Marketing & Ad Tech Wall Street Gold or the Next Bust? -
Featuring AGC Partners, Flybridge Capital Partners, Lattice Engines, Nanigans & TheStreet, Inc. Hynes Convention Center, Room 309 Marketing Gets Nerdy, Embraces Big Data and Open Source -
Featuring Speakers from Acquia, Genuine Interactive, Harvard Graduate School of Education, & High Start Group Hynes Convention Center, Room 311 The Future of Television + the Living Room -
Featuring Speakers from: Viacom Entertainment Group, Digiday, MSG Networks and Roundarch Isobar Hynes Convention Center, Room 312

2:00pm EDT

Experience + Technology: The New Core Disciplines for Marketing -
Featuring Speakers from Verndale, Sitecore & ion interactive Hynes Convention Center, Room 304 Imaging + Communications: Driving Consumer Interactions of the Future -
Featuring Speakers from ArcSoft Hynes Convention Center, Room 309 In Advertising & In Life: “Please Don’t Stop the Music” -
Featuring Speakers from Columbia Records, Millward Brown & Reebok Hynes Convention Center, Room 312 Using Big Data to Reveal Consumer Values and Inform Storytelling -
Featuring Speakers from Ranker & Zenzi Communications Hynes Convention Center, Room 311

3:15pm EDT

Brand Advertising on Mobile Platforms: What Does the Future Hold? -
Featuring Speakers from Celtra, DigitasLBi, Mobile Theory, and SapientNitro Hynes Convention Center, Room 304 Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity - Featuring Ayantek, BJ’s Wholesale Club, iRobot, Bluetrain Mobile, BlueWave Marketing, and Percus... Hynes Convention Center, Room 311 MOOCs as New Marketing – The Intersection of Marketing and Education, Tech and Learning -
Featuring Speakers from IBM Research & Harvard University Hynes Convention Center, Room 312 Why Sales Doesn’t Use Your Content -
Featuring Speakers from Postwire, Percussion Software, and Forrester Research Hynes Convention Center, Room 309

4:30pm EDT

Boston Future 4 Competition -
Presented by the 4A's of Boston Hynes Convention Center, Room 311 Boston.com's Hive 25 under 25 Panel Hynes Convention Center, Room 309