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9:30am EDT
A Sweet User Experience: Hershey’s® Chocolate World® 4D Attraction -
Creating an end-to-end experience- Featuring Speakers from R2Integrated & The Hershey Company Hynes Convention Center, Room 309
Better than Red Bull: Converting your Brand into an Entertainment Hub -
Speakers from Walden Media, FoA Entertainment, Matthew Valentinas Law & ZoomTilt Hynes Convention Center, Room 312
Future of “Freemium:” Driving Business or Out of Business? -
Featuring Speakers from W3 Companies, Spiceworks, Miller Systems & ChartIQ Hynes Convention Center, Room 311
PR is Marketing's Future -
Featuring Speakers from Springpad, The Holmes Report, HB Agency, allen & gerritsen, Mullen & Connelly Partners Hynes Convention Center, Room 304
10:45am EDT
1:05pm EDT
Is Marketing & Ad Tech Wall Street Gold or the Next Bust? -
Featuring AGC Partners, Flybridge Capital Partners, Lattice Engines, Nanigans & TheStreet, Inc. Hynes Convention Center, Room 309
Marketing Gets Nerdy, Embraces Big Data and Open Source -
Featuring Speakers from Acquia, Genuine Interactive, Harvard Graduate School of Education, & High Start Group Hynes Convention Center, Room 311
The Future of Television + the Living Room -
Featuring Speakers from: Viacom Entertainment Group, Digiday, MSG Networks and Roundarch Isobar Hynes Convention Center, Room 312
2:00pm EDT
3:15pm EDT
Brand Advertising on Mobile Platforms: What Does the Future Hold? -
Featuring Speakers from Celtra, DigitasLBi, Mobile Theory, and SapientNitro Hynes Convention Center, Room 304
Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity - Featuring Ayantek, BJ’s Wholesale Club, iRobot, Bluetrain Mobile, BlueWave Marketing, and Percus... Hynes Convention Center, Room 311
MOOCs as New Marketing – The Intersection of Marketing and Education, Tech and Learning -
Featuring Speakers from IBM Research & Harvard University Hynes Convention Center, Room 312
Why Sales Doesn’t Use Your Content -
Featuring Speakers from Postwire, Percussion Software, and Forrester Research Hynes Convention Center, Room 309
4:30pm EDT