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8:30am • Keynote: Transforming the CMO + CIO Dialog -
Kathleen Schaub, IDC's CMO Advisory Practice
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10:45am • Where Marketing's Next Best Ideas Will Come From -
Featuring SHIFT Communications Chris Penn, Vice President
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12:00pm • Keynote: Find Your Golden Thread -
Featuring: Jim Speros, EVP, Fidelity Communications and Advertising
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1:00pm • Keynote: Building to Learn with Art, Copy & Code -
Aman Govil, Head of Advertising Arts Team at Google
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2:00pm • Analytics + Modeling: Why Knowing Everything About Your Customers Won’t Be Enough -
Featuring Speakers from Rue La La, Ross-Simons, & Cantina
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3:15pm • Product Experience + Marketing = The Key to Unlocking Customer Engagement -
Featuring Brightcove, Constant Contact, Fresh Tilled Soil & Jumptap
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4:30pm • How Modern Marketing Works -
Featuring the GVP of Software Development at Oracle
