FutureM 2013 has ended

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FutureM 2013

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8:30am EDT

Keynote: Transforming the CMO + CIO Dialog -
Kathleen Schaub, IDC's CMO Advisory Practice Hynes Convention Center, Room 304

9:30am EDT

360 Degree Content -
Featuring the CTO of Boston Interactive Hynes Convention Center, Room 309 Naked Truth: Top Marketers Reveal How They’ll Survive and Thrive in the Future -
Featuring American Student Assistance, Bank of America & Eaton Vance Hynes Convention Center, Room 312 The $9 Billion Advertising Opportunity: The Social + Mobile Revolution -
Featuring Speakers from Moontoast, BLiNq, Fiksu & Jumptap Hynes Convention Center, Room 311

10:45am EDT

Harnessing the Customer Revolution -
Featuring Salesforce Marketing Cloud's VP of Agency Sales Hynes Convention Center, Room 312 Leveraging Games as a Powerful Marketing Medium -
Featuring Speakers from Google, GSN Digital, MediaBrix, Mindshare & Dailybreak Hynes Convention Center, Room 309 Through the Looking Glass: Changing the Brand + Consumer Interaction -
Presented by 3 Google Glass Explorers Hynes Convention Center, Room 311 Where Marketing's Next Best Ideas Will Come From -
Featuring SHIFT Communications Chris Penn, Vice President Hynes Convention Center, Room 304

12:00pm EDT

Keynote: Find Your Golden Thread -
Featuring: Jim Speros, EVP, Fidelity Communications and Advertising Hynes Convention Center, Room 304

1:00pm EDT

Keynote: Building to Learn with Art, Copy & Code -
Aman Govil, Head of Advertising Arts Team at Google Hynes Convention Center, Room 304

2:00pm EDT

Analytics + Modeling: Why Knowing Everything About Your Customers Won’t Be Enough -
Featuring Speakers from Rue La La, Ross-Simons, & Cantina Hynes Convention Center, Room 304 Changing the Way We Connect with the Sports Fan through Marketing and Technology -
Presented by Turner Sports Hynes Convention Center, Room 309 I Don't Care What You Think: Behaviors vs. Opinions -
Featuring Speakers from DigitasLBi, MediaPost, Capsaicin & Mullen Hynes Convention Center, Room 312 It’s Harder Than It Looks: What Musicians Can Teach Us About Engaging Markets -
Featuring Principal Researcher w/ the Social Media Collective, Microsoft Research New England Hynes Convention Center, Room 311

3:15pm EDT

Global Marketing Perspectives from China's Top 10 Brands -
Featuring IDG China Hynes Convention Center, Room 309 Product Experience + Marketing = The Key to Unlocking Customer Engagement -
Featuring Brightcove, Constant Contact, Fresh Tilled Soil & Jumptap Hynes Convention Center, Room 304 Social + Analytics: Does Social Media Opinion Matter? -
Featuring Speakers from Disney, Verndale, Edelman Digital & Crimson Hexagon Hynes Convention Center, Room 312 The Tech Innovations Driving the Future of Retail -
Featuring Alex and Ani, Leaf, Mobile Monday Boston, PayPal Media Network & Rue La La Hynes Convention Center, Room 311

4:30pm EDT

How Modern Marketing Works -
Featuring the GVP of Software Development at Oracle Hynes Convention Center, Room 304 Marketing’s End Game: Grow Customer Value Through The Right Experiences -
Featuring Nanigans, VSnap, and ISITE Design Hynes Convention Center, Room 312 New Balance: Redefining Running as a Social Activity -
Featuring New Balance and Arnold Worldwide Hynes Convention Center, Room 311

5:30pm EDT

Fireside Chat with Ultimate Career Guru Dan Schawbel: An AMA Mixer Event Back Bay Social

6:30pm EDT

Opening Night Party -
Awesome Apps and Cocktails at Towne Stove & Spirits towne stove & spirits