FutureM 2013 has ended

Create Your Own Event

FutureM 2013

8:30am EDT

Keynote: Transforming the CMO + CIO Dialog -
Kathleen Schaub, IDC's CMO Advisory Practice Hynes Convention Center, Room 304

9:30am EDT

360 Degree Content -
Featuring the CTO of Boston Interactive Hynes Convention Center, Room 309 Naked Truth: Top Marketers Reveal How They’ll Survive and Thrive in the Future -
Featuring American Student Assistance, Bank of America & Eaton Vance Hynes Convention Center, Room 312 The $9 Billion Advertising Opportunity: The Social + Mobile Revolution -
Featuring Speakers from Moontoast, BLiNq, Fiksu & Jumptap Hynes Convention Center, Room 311

10:45am EDT

Harnessing the Customer Revolution -
Featuring Salesforce Marketing Cloud's VP of Agency Sales Hynes Convention Center, Room 312 Leveraging Games as a Powerful Marketing Medium -
Featuring Speakers from Google, GSN Digital, MediaBrix, Mindshare & Dailybreak Hynes Convention Center, Room 309 Through the Looking Glass: Changing the Brand + Consumer Interaction -
Presented by 3 Google Glass Explorers Hynes Convention Center, Room 311 Where Marketing's Next Best Ideas Will Come From -
Featuring SHIFT Communications Chris Penn, Vice President Hynes Convention Center, Room 304

12:00pm EDT

Keynote: Find Your Golden Thread -
Featuring: Jim Speros, EVP, Fidelity Communications and Advertising Hynes Convention Center, Room 304

1:00pm EDT

Keynote: Building to Learn with Art, Copy & Code -
Aman Govil, Head of Advertising Arts Team at Google Hynes Convention Center, Room 304

2:00pm EDT

Analytics + Modeling: Why Knowing Everything About Your Customers Won’t Be Enough -
Featuring Speakers from Rue La La, Ross-Simons, & Cantina Hynes Convention Center, Room 304 Changing the Way We Connect with the Sports Fan through Marketing and Technology -
Presented by Turner Sports Hynes Convention Center, Room 309 I Don't Care What You Think: Behaviors vs. Opinions -
Featuring Speakers from DigitasLBi, MediaPost, Capsaicin & Mullen Hynes Convention Center, Room 312 It’s Harder Than It Looks: What Musicians Can Teach Us About Engaging Markets -
Featuring Principal Researcher w/ the Social Media Collective, Microsoft Research New England Hynes Convention Center, Room 311

3:15pm EDT

Global Marketing Perspectives from China's Top 10 Brands -
Featuring IDG China Hynes Convention Center, Room 309 Product Experience + Marketing = The Key to Unlocking Customer Engagement -
Featuring Brightcove, Constant Contact, Fresh Tilled Soil & Jumptap Hynes Convention Center, Room 304 Social + Analytics: Does Social Media Opinion Matter? -
Featuring Speakers from Disney, Verndale, Edelman Digital & Crimson Hexagon Hynes Convention Center, Room 312 The Tech Innovations Driving the Future of Retail -
Featuring Alex and Ani, Leaf, Mobile Monday Boston, PayPal Media Network & Rue La La Hynes Convention Center, Room 311

4:30pm EDT

How Modern Marketing Works -
Featuring the GVP of Software Development at Oracle Hynes Convention Center, Room 304 Marketing’s End Game: Grow Customer Value Through The Right Experiences -
Featuring Nanigans, VSnap, and ISITE Design Hynes Convention Center, Room 312 New Balance: Redefining Running as a Social Activity -
Featuring New Balance and Arnold Worldwide Hynes Convention Center, Room 311

5:30pm EDT

Fireside Chat with Ultimate Career Guru Dan Schawbel: An AMA Mixer Event Back Bay Social

6:30pm EDT

Opening Night Party -
Awesome Apps and Cocktails at Towne Stove & Spirits towne stove & spirits

8:30am EDT

Keynote: Smarter Social Strategies -
Umang Shah, Director of Social Strategy at Walmart Hynes Convention Center, Room 304

9:30am EDT

A Sweet User Experience: Hershey’s® Chocolate World® 4D Attraction -
Creating an end-to-end experience- Featuring Speakers from R2Integrated & The Hershey Company Hynes Convention Center, Room 309 Better than Red Bull: Converting your Brand into an Entertainment Hub -
Speakers from Walden Media, FoA Entertainment, Matthew Valentinas Law & ZoomTilt Hynes Convention Center, Room 312 Future of “Freemium:” Driving Business or Out of Business? -
Featuring Speakers from W3 Companies, Spiceworks, Miller Systems & ChartIQ Hynes Convention Center, Room 311 PR is Marketing's Future -
Featuring Speakers from Springpad, The Holmes Report, HB Agency, allen & gerritsen, Mullen & Connelly Partners Hynes Convention Center, Room 304

10:45am EDT

Creativity in a Big Data World -
Presented by Mullen, Sports Illustrated, Skyword + others Hynes Convention Center, Room 304 Dunkin’ Turbo Shot -
Presented by Dunkin' Donuts & Hill Holliday Hynes Convention Center, Room 311 The CMO and CIO – Getting Along for the Sake of the Future of Software -
Featuring Larry Weber, Chairman of Racepoint Group Hynes Convention Center, Room 312

12:00pm EDT

Keynote: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment -
Featuring: Anita Elberse, Professor of Business Administration, Harvard Business School Hynes Convention Center, Room 304

1:05pm EDT

Is Marketing & Ad Tech Wall Street Gold or the Next Bust? -
Featuring AGC Partners, Flybridge Capital Partners, Lattice Engines, Nanigans & TheStreet, Inc. Hynes Convention Center, Room 309 Marketing Gets Nerdy, Embraces Big Data and Open Source -
Featuring Speakers from Acquia, Genuine Interactive, Harvard Graduate School of Education, & High Start Group Hynes Convention Center, Room 311 The Future of Television + the Living Room -
Featuring Speakers from: Viacom Entertainment Group, Digiday, MSG Networks and Roundarch Isobar Hynes Convention Center, Room 312

2:00pm EDT

Experience + Technology: The New Core Disciplines for Marketing -
Featuring Speakers from Verndale, Sitecore & ion interactive Hynes Convention Center, Room 304 Imaging + Communications: Driving Consumer Interactions of the Future -
Featuring Speakers from ArcSoft Hynes Convention Center, Room 309 In Advertising & In Life: “Please Don’t Stop the Music” -
Featuring Speakers from Columbia Records, Millward Brown & Reebok Hynes Convention Center, Room 312 Using Big Data to Reveal Consumer Values and Inform Storytelling -
Featuring Speakers from Ranker & Zenzi Communications Hynes Convention Center, Room 311

3:15pm EDT

Brand Advertising on Mobile Platforms: What Does the Future Hold? -
Featuring Speakers from Celtra, DigitasLBi, Mobile Theory, and SapientNitro Hynes Convention Center, Room 304 Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity - Featuring Ayantek, BJ’s Wholesale Club, iRobot, Bluetrain Mobile, BlueWave Marketing, and Percus... Hynes Convention Center, Room 311 MOOCs as New Marketing – The Intersection of Marketing and Education, Tech and Learning -
Featuring Speakers from IBM Research & Harvard University Hynes Convention Center, Room 312 Why Sales Doesn’t Use Your Content -
Featuring Speakers from Postwire, Percussion Software, and Forrester Research Hynes Convention Center, Room 309

4:30pm EDT

Boston Future 4 Competition -
Presented by the 4A's of Boston Hynes Convention Center, Room 311 Boston.com's Hive 25 under 25 Panel Hynes Convention Center, Room 309

5:30pm EDT

Boston Future 4 Reception Lir

5:45pm EDT

Social + Beer Party: The Best Brews and Practices in Social Lir

6:30pm EDT

Boston.com's Hive 25 Under 25 Party & Awards Blue Glass Cafe

8:30am EDT

Keynote: The Transparent Brand - Your 2025 Media Strategy -
Linda Boff, GE's Executive Director of Global Brand Marketing Hynes Convention Center, Room 304

9:30am EDT

Are You Kidding Me?! -
Featuring the VP of Digital Marketing at Hasbro Hynes Convention Center, Room 304 Big Data for Small Business - Applications in Mobile and Beyond -
Featuring Constant Contact & Google Hynes Convention Center, Room 309 Mobile + Messaging: Combating Device Schizophrenia to Get Your Message Heard Across Screens -
Featuring Jumptap, DIGITAS, Mobext & Mullen Hynes Convention Center, Room 311 The Changing Brain: Matching NeuroScience + Marketing Strategies -
Featuring Speakers from Cogency Marketing, Sophisticated Knowledge & Connelly Partners Hynes Convention Center, Room 312

10:45am EDT

Brand Marketing + Big Data in an Always-on and Fragmented Consumer World -
Featuring Speakers from ShopAdvisor Inc., Havas Media, Blip, Tremor Video & Visible Measures Hynes Convention Center, Room 309 Fast, Cheap or Great? Killer Content Marketing + Short Time and Money -
Featuring Speakers from Backupify, Image Conscious Studios, Correlsense, Kinvey & Guide Hynes Convention Center, Room 311 Hot Digital Marketing Trends 2014 vs. 2024 -
Featuring Speakers from KILN & Digital Marketing NOW Hynes Convention Center, Room 312 Mobile + Consumer Loyalty: Insights from JetBlue Airways -
Featuring the Head of Mobile & Emerging Technologies at JetBlue Airways Hynes Convention Center, Room 304

12:00pm EDT

Face to Interface: The Convergence of Digital + Physical Marketing -
Featuring Speakers from AMP Agency, Bayer Advanced & McGraw-Hill Higher Education Hynes Convention Center, Room 312 Mythbusting: Engineering a “Viral” Video -
Featuring the CEO of Pixability, Inc. Hynes Convention Center, Room 309 Rapid Prototyping & The Benefits to Brands -
Featuring Mobext & Havas Media Hynes Convention Center, Room 304 The Mind + Product Marketing: What’s Old (But Still Relevant) and What’s New -
Featuring Dr. Bob, Author of "The 5 Essentials: Using Your Inborn Resources To Create a Fulfilling Life" Hynes Convention Center, Room 311

1:15pm EDT

Keynote: From Madison Ave to MIT - The Tectonic Shift In Marketing Technology -
Dharmesh Shah, CTO & Co-Founder at Hubspot Hynes Convention Center, Room 304