
8:30am EDT
9:30am EDT
10:45am EDT
12:00pm EDT
1:00pm EDT
2:00pm EDT
3:15pm EDT
Global Marketing Perspectives from China's Top 10 Brands -
Featuring IDG China Hynes Convention Center, Room 309
Product Experience + Marketing = The Key to Unlocking Customer Engagement -
Featuring Brightcove, Constant Contact, Fresh Tilled Soil & Jumptap Hynes Convention Center, Room 304
Social + Analytics: Does Social Media Opinion Matter? -
Featuring Speakers from Disney, Verndale, Edelman Digital & Crimson Hexagon Hynes Convention Center, Room 312
The Tech Innovations Driving the Future of Retail -
Featuring Alex and Ani, Leaf, Mobile Monday Boston, PayPal Media Network & Rue La La Hynes Convention Center, Room 311
4:30pm EDT
5:30pm EDT
6:30pm EDT
8:30am EDT
9:30am EDT
A Sweet User Experience: Hershey’s® Chocolate World® 4D Attraction -
Creating an end-to-end experience- Featuring Speakers from R2Integrated & The Hershey Company Hynes Convention Center, Room 309
Better than Red Bull: Converting your Brand into an Entertainment Hub -
Speakers from Walden Media, FoA Entertainment, Matthew Valentinas Law & ZoomTilt Hynes Convention Center, Room 312
Future of “Freemium:” Driving Business or Out of Business? -
Featuring Speakers from W3 Companies, Spiceworks, Miller Systems & ChartIQ Hynes Convention Center, Room 311
PR is Marketing's Future -
Featuring Speakers from Springpad, The Holmes Report, HB Agency, allen & gerritsen, Mullen & Connelly Partners Hynes Convention Center, Room 304
10:45am EDT
12:00pm EDT
1:05pm EDT
Is Marketing & Ad Tech Wall Street Gold or the Next Bust? -
Featuring AGC Partners, Flybridge Capital Partners, Lattice Engines, Nanigans & TheStreet, Inc. Hynes Convention Center, Room 309
Marketing Gets Nerdy, Embraces Big Data and Open Source -
Featuring Speakers from Acquia, Genuine Interactive, Harvard Graduate School of Education, & High Start Group Hynes Convention Center, Room 311
The Future of Television + the Living Room -
Featuring Speakers from: Viacom Entertainment Group, Digiday, MSG Networks and Roundarch Isobar Hynes Convention Center, Room 312
2:00pm EDT
3:15pm EDT
Brand Advertising on Mobile Platforms: What Does the Future Hold? -
Featuring Speakers from Celtra, DigitasLBi, Mobile Theory, and SapientNitro Hynes Convention Center, Room 304
Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity - Featuring Ayantek, BJ’s Wholesale Club, iRobot, Bluetrain Mobile, BlueWave Marketing, and Percus... Hynes Convention Center, Room 311
MOOCs as New Marketing – The Intersection of Marketing and Education, Tech and Learning -
Featuring Speakers from IBM Research & Harvard University Hynes Convention Center, Room 312
Why Sales Doesn’t Use Your Content -
Featuring Speakers from Postwire, Percussion Software, and Forrester Research Hynes Convention Center, Room 309
4:30pm EDT
5:30pm EDT
5:45pm EDT
6:30pm EDT
8:30am EDT
9:30am EDT
10:45am EDT
Brand Marketing + Big Data in an Always-on and Fragmented Consumer World -
Featuring Speakers from ShopAdvisor Inc., Havas Media, Blip, Tremor Video & Visible Measures Hynes Convention Center, Room 309
Fast, Cheap or Great? Killer Content Marketing + Short Time and Money -
Featuring Speakers from Backupify, Image Conscious Studios, Correlsense, Kinvey & Guide Hynes Convention Center, Room 311
Hot Digital Marketing Trends 2014 vs. 2024 -
Featuring Speakers from KILN & Digital Marketing NOW Hynes Convention Center, Room 312
Mobile + Consumer Loyalty: Insights from JetBlue Airways -
Featuring the Head of Mobile & Emerging Technologies at JetBlue Airways Hynes Convention Center, Room 304
12:00pm EDT
1:15pm EDT